Sarah Buckland is a leading Sales and Business mentor who has generated over £2.5 million in revenue across her career, helping clients who range from solo founders to global companies. With 11+ years in sales and a track record of scaling coaching businesses to consistent £10–30k months, she specialises in helping female founders turn their expertise into premium offers, and build a powerful online presence that allows them to sign high ticket clients from social media with ease. She’s also the founder of She Scales, a global brand and podcast empowering women to grow wealth through bold strategy, powerful positioning, and main character energy.
MAIN CHARACTER ENERGY LIVE 2025, London
Sarah's annual live event will be coming back for the 3rd year running - bigger and better than ever before!
Date: Thursday 23rd & Friday 24th October 2025.
"MCE was the biggest vibe of the year! Even now people still mention how amazing the event looked. Sarah set out to create an incredible experience and it really was just that. Every detail and touch point was well thought out. She understands her people so well and we all felt supported and empowered to be our best selves. It was the best opportunity to embrace self and really elevate! Loved every moment from the start, thank you for all the hard work and look forward to the next one!!"
Nicola Melinda - Founder of Systems Haus Agency + Systems Mentor, attended Sarah's MCE Live 2023 event
Main Character Energy LIVE 2023
Sarah's first ever live event, bringing iconic women from all different backgrounds and businesses together to learn how to become their best self and harness their main character energy so that they could stand out online, skyrocket their online presence and blow up their sales. This was a smash hit event that went viral on social media and had people across every platform talking.
Main Character Energy LIVE 2024
Back even bigger, bolder and better, MCE 2024 brought ladies from all over the UK, Europe and the USA to London to harness their Main Character Energy to blow up their sales and business in 2024.
VIP Sales Mastermind Day, London
Sarah hosted an in-person VIP mastermind and strategy day for women who wanted to triple their sales and scale to £20-30k months before the end of 2025. May 2025
Nebula, Bali
Sarah hosted a live workshop to a room of female entrepreneurs in Bali titled "How to Sign Premium Clients on Social Media" aimed at helping more women to leverage their organic content to attract and sign high paying clients on social media. Jan 2025
Social Selling Secrets, London
Sarah co-hosted an event for 50+ women in London, alongside Rachael Howarth & Evita Barwise, called Social Selling Secrets, created for women who are growing and scaling online businesses, helping them to grow their reach and visibility, increase their sales over Summer and sell out their offers online. Sarah's segment taught on 'Networking Like a Pro', 'Building your Iconic Brand' and 'Releasing The Good Girl'. July 2025.
B2B Growth Expo, Milton Keynes
Sarah spoke on the Main Stage at B2B Growth Expo, presenting on "Story Selling: How to Craft Your Memorable Brand Story to Attract Value-Driven Clients" to an audience of hundreds of business owners from across the UK, helping them to craft a unique mission-driven message for their business that they could turn into powerful content to attract their perfect fit and loyalty-driven clients. July 2024.
Million Dollar Coach Summit, USA
Sarah spoke at this 2 day online summit about "How to use your Main Character Energy to Build Your 7 Figure Online Business" in front of hundreds of coaches, mentors and online service providers who are scaling to 7 figures and beyond. March 2024.
Jennifer Fanning - Youtube Strategist (Main Character Energy 2023)
HoLT membership
Sarah hosted a live masterclass for (the Queen of LinkedIn) Lea Turner's membership of 400+ people, titled "How to use Main Character Energy to 10x your sales" to help business owners at all levels to harness their unique gifts and attract & sign clients on social media. May 2023.
Main Character Energy: The Live Summit
Sarah hosted a 3 day online summit and single-handedly organised and interviewed live 10 x of the biggest names in the online coaching industry who had scaled their businesses to multi-6 and 7 figures by using their Main Character Energy.
Cafe Coach, Bali
Sarah hosted a live in-person workshop at Cafe Coach in Bali, Indonesia, called "How to use Main Character Energy to 10x your Sales" designed to help female online entrepreneurs to grow their online brand and increase their sales online. Nov 2023
Cash In For Xmas
Sarah hosted 3 x live workshops called 'Cash In For Xmas' for business owners in the Focus Newtown community who wanted to increase their sales in the run up to Black Friday and the Christmas sales season. Nov 2021
B2B, Milton Keynes